Specialist Recruit
Product Marketing Executive – Outdoor
Taunton, Somerset | Hybrid | Competitive Salary + Benefits
Are you a product marketer who loves the outdoors?
We’re working with an established consumer goods business to find a talented Product Marketing Executive to join their growing Marketing team. This is a brilliant opportunity for someone who wants genuine ownership of a product category – from launch through to lifecycle management – within a collaborative, cross-functional environment.
The Role
Reporting to the Head of Product Marketing, you’ll take the lead on bringing Outdoor products to market and keeping them performing. Day-to-day, that means:
- Planning and executing Go-to-Market campaigns for new product launches – positioning, pricing, content, sales materials, POS, and campaigns.
- Building product content and digital assets that clearly communicate features, benefits, and USPs.
- Managing the Outdoor portfolio – tracking performance, spotting issues, and driving tactical responses with Sales and Brand Marketing.
- Keeping a close eye on competitors and market trends, and turning that intelligence into actionable recommendations.
- Supporting exhibitions and trade shows – with some personal attendance required.
- Managing the Product Marketing budget.
- Collaborating across Product Development, Brand Marketing, Sales, Digital, Customer Care, and external agencies.
What We’re Looking For
- Solid product marketing experience, ideally in consumer goods, outdoor, sports, or a similarly technical product category.
- Proven ability to plan and deliver Go-to-Market programmes end to end.
- Strong content creation and copywriting skills – you can translate product features into compelling marketing.
- Commercially minded – comfortable using data to assess portfolio performance and inform decisions.
- A natural collaborator who can influence cross-functional teams without direct authority.
- Budget management experience.
- Happy to travel occasionally and attend events/exhibitions.
What’s on Offer
- A varied, high-ownership role with real influence over product success.
- Taunton, Somerset office.
- A supportive, team-oriented marketing function.
- Competitive salary plus benefits package.
Specialist Recruit acts as an Employment Business in relation to this vacancy. By applying, you confirm that you are happy for us to hold and process your personal data in accordance with our Privacy Policy, which can be found on our website. Due to the volume of applications we receive, we are only able to respond to candidates who meet the stated requirements. If you have not heard from us within 5 working days, please assume your application has been unsuccessful on this occasion.
To apply for this job please visit www.reed.co.uk.
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