Harnham - Data & Analytics Recruitment
Senior CRM Manager – 12 month FTC
London (Hybrid)
Up to 65k
This is a high-impact CRM Manager contract role joining at a pivotal moment. With a major CRM transformation underway and a key leadership handover ahead of maternity leave, you will step into a visible position owning both delivery and strategic direction across CRM. This is an opportunity to shape how customer engagement is delivered across channels while influencing a significant platform migration.
The Company
They are a high-growth, market-leading organisation operating at scale with a strong digital and marketing function. The business is investing heavily in customer experience and marketing technology, with CRM transformation central to this strategy. You will sit within a well-established marketing team, working closely with senior leadership and cross-functional stakeholders. The environment is fast-paced, collaborative, and focused on continuous improvement.
The Role
- Lead day to day CRM operations across email, SMS, and direct communications
- Drive delivery of CRM transformation projects, including a new platform rollout and wider migration initiatives
- Develop CRM strategy across acquisition, engagement, and retention
- Build advanced capabilities in segmentation, behavioural tracking, and personalisation
- Manage multi-channel campaign execution and optimise customer journeys
- Analyse campaign and customer data, delivering insights and recommendations to senior stakeholders
- Oversee audience targeting and segmentation to ensure data-driven campaign performance
- Partner with technology and digital teams to enhance CRM and marketing automation tools
- Balance operational delivery, strategic planning, and project management responsibilities
Your Skills and Experience
- Strong commercial experience across CRM operations, strategy, and project delivery
- Proven capability in lifecycle marketing across acquisition, engagement, and retention
- Hands-on experience delivering multi-channel CRM campaigns
- Exposure to multiple CRM platforms, with practical implementation experience
- Experience supporting or leading CRM migration and transformation projects
- Ability to operate effectively in fast-paced environments with complex stakeholder landscapes
- Strong analytical skills with the ability to turn data into actionable insights
- Track record of ownership and delivering outcomes end to end
What They Offer
- Opportunity to lead a high-profile CRM transformation project
- Exposure to senior leadership and strategic decision-making
- Collaborative environment with strong growth trajectory
- Immediate start with a structured handover period
How to Apply
If you are an experienced CRM professional who can combine strategy, delivery and Project Management please apply.
To apply for this job please visit www.reed.co.uk.
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