Reed
Marketing Manager
- Annual Salary: Up to £45,000 + bonus (£55,000 OTE)
- Location: King’s Lynn (Remote working available on Mondays & Fridays)
- Job Type: Full-time
We are seeking a dynamic Marketing Manager to lead strategic content creation and digital engagement initiatives for our client in King's Lynn. This role is pivotal in shaping compelling narratives that effectively translate product features into customer benefits, enhancing engagement across digital channels. The Marketing Manager will be instrumental in driving awareness, leads, and profit across the European market through the development and implementation of the full marketing mix.
Day-to-day of the role:
- Strategic Content Development: Develop and execute content strategies based on market trends, customer insights, and performance data to deliver top-tier customer experiences.
- Engagement & Performance: Drive key engagement metrics across multiple channels, continuously evolving our communications to maximise impact.
- Product Storytelling: Translate complex product features into clear, compelling customer benefits using diverse content formats.
- Digital Channel Management: Oversee website content through CMS, manage agency deliverables, and meet internal stakeholder requirements. Manage daily operations of digital channels, including websites and social media platforms.
- SEO & Digital Campaigns: Design and implement SEO strategies to optimise marketing outputs. Support customer and lead acquisition through digital PR, advertising, and proposition development.
- Brand Stewardship: Ensure brand consistency across all touchpoints and business units.
- Research & Insights: Conduct customer research to inform content and campaign strategies.
- Budget Management: Maintain financial awareness and manage departmental budgets effectively.
Required Skills & Qualifications:
- Proven success in digital marketing and content strategy execution.
- Exceptional communication skills with the ability to align business goals with customer needs into actionable strategies.
- Strong command of English and proficiency in Microsoft Office Suite.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Commercial acumen with problem-solving skills and proactive issue prevention.
- Self-starter with innovative thinking and strong relationship-building capabilities.
Desirable:
- 2:1 or above in a Business/Marketing related degree.
- CIM Marketing qualifications.
- Experience in a similar role/environment.
- Working knowledge of Adobe InDesign/Photoshop/Adobe Creative Suite (training available).
- Familiarity with digital management tools.
- Experience in video production and editing is a plus.
Benefits:
- Competitive salary plus bonus.
- Pension and health insurance.
- Remote working options available.
- Opportunities for occasional overseas travel.
To apply for this Marketing Manager position, please submit your CV or contact Jack White at or by calling
To apply for this job please visit www.reed.co.uk.
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