Digital Marketing Manager
Location: Hybrid
Salary: £35,000 – £45,000 DOE

About the Opportunity

We're partnering with an exciting new beauty brand preparing for launch and looking for a commercially driven Digital Marketing Manager to help build awareness, drive customer acquisition, and create exceptional customer experiences from day one.

This is a rare opportunity to join a business at the very beginning of its journey and play a pivotal role in shaping its digital growth strategy. Working closely with the Managing Director and senior Marketing and Influencer teams, you'll be responsible for driving performance across all digital touchpoints while helping scale a brand with significant growth ambitions.

If you're equally comfortable developing strategy and executing campaigns, and thrive in a fast-paced entrepreneurial environment, we'd love to hear from you.

The Role

As Digital Marketing Manager, you'll take ownership of the brand's digital marketing strategy across paid, owned, and earned channels.

You'll be responsible for driving customer acquisition, retention, ecommerce performance, and CRM activity while ensuring a seamless customer journey across every digital touchpoint.

This is a hands-on role that offers the opportunity to influence the direction of the business, make a tangible impact, and grow alongside an ambitious start-up brand.

Key Responsibilities

• Develop and execute the brand's digital marketing strategy across paid, owned, and earned channels
• Manage customer acquisition campaigns across Meta, Google, TikTok, and other relevant platforms
• Own the email and SMS marketing strategy, including automations, customer journeys, segmentation, and campaign planning
• Drive customer retention initiatives to maximise engagement, loyalty, and lifetime value
• Work closely with the PR and Influencer teams to amplify creator partnerships, advocacy campaigns, and brand activity
• Analyse campaign performance and customer data to identify opportunities for optimisation and growth
• Support launch campaigns, product launches, and key brand moments throughout the year
• Drive website performance, conversion rate optimisation, and customer experience across Shopify
• Manage marketing budgets and report on key commercial and performance metrics
• Identify emerging digital trends, technologies, and opportunities within the beauty, fragrance, and lifestyle sectors
• Collaborate with external agencies, partners, and suppliers where required
• Continuously test, learn, and optimise digital activity to improve customer acquisition, retention, and return on investment

About You

• 4-7 years' experience in Digital Marketing, Growth Marketing, Ecommerce Marketing, or Performance Marketing
• Experience within beauty, fragrance, fashion, lifestyle, or another direct-to-consumer consumer brand
• Strong understanding of paid social, CRM, email marketing, customer acquisition, and ecommerce performance
• Hands-on experience with Shopify, Klaviyo, Meta Ads Manager, and Google Ads
• Strong analytical skills with the ability to interpret data and translate insights into action
• Commercially minded with a focus on driving measurable business outcomes
• Comfortable working within a fast-paced, high-growth start-up environment
• Proactive, resourceful, and able to work independently
• Passionate about building brands and delivering exceptional customer experiences

Ideal Background
We'd love to hear from candidates who have worked within:

• Beauty, fragrance, fashion, or lifestyle brands
• Direct-to-consumer (DTC) businesses
• High-growth ecommerce brands
• Consumer-focused start-ups or scale-ups
• Performance marketing or growth-focused environments

What Success Looks Like
You'll be someone who:

• Understands the balance between brand building and performance marketing
• Knows how to scale customer acquisition profitably
• Can optimise the entire customer journey, from first click to repeat purchase
• Uses data to make informed marketing decisions
• Understands how CRM, ecommerce, social, influencer, and paid media work together to drive growth
• Thrives in an environment where they're empowered to take ownership and make decisions

Why Join?

• Join an exciting beauty brand at launch and help shape its growth strategy from day one
• Work directly alongside an experienced leadership team with expertise across beauty, PR, influencer marketing, and brand building
• Gain exposure across every aspect of the marketing mix in a high-growth environment
• Enjoy genuine opportunities for career progression as the business scales
• Make a visible and meaningful impact within a growing organisation
• Be part of a collaborative, entrepreneurial, and creative culture

Key Skills/Core Digital Marketing Skills

• Digital Marketing
• Ecommerce Marketing
• Growth Marketing
• Performance Marketing
• Customer Acquisition
• Customer Retention
• CRM Marketing
• Email Marketing
• SMS Marketing
• Paid Social
• Digital Strategy
• Marketing Analytics
• Conversion Rate Optimisation (CRO)

Commercial & Analytical Skills

• Budget Management
• Campaign Planning & Execution
• Data Analysis & Reporting
• Customer Journey Mapping
• Marketing Automation
• Customer Lifetime Value (LTV)
• Return on Ad Spend (ROAS)
• Performance Reporting

Platform Expertise

• Shopify
• Klaviyo
• Meta Ads Manager
• Google Ads
• Google Analytics (GA4)
• TikTok Ads Manager

Brand & Collaboration Skills

• Brand Marketing
• Influencer Marketing
• Content Strategy
• Social Media Marketing
• Agency Management
• Cross-Functional Collaboration
• Launch Planning
• Community Building

Personal Attributes
Commercially Minded | Entrepreneurial | Analytical Thinker | Self-Starter | Highly Organised | Results Driven | Adaptable | Collaborative | Strong Attention to Detail