Harnham - Data & Analytics Recruitment
CRM Manager
£50,000 – £55,000
Hybrid – Lancashire (2-3 days per week)
This is a high impact CRM Manager role within a growing organisation investing heavily in data driven customer engagement. You will play a central part in shaping lifecycle marketing strategy, optimising customer journeys, and delivering measurable outcomes across a multi channel environment.
The Company
They are a fast scaling, customer focused organisation with a strong emphasis on innovation and continuous improvement. With a growing footprint and increasing investment in digital transformation, they are building out a best in class CRM function to support long term growth. Collaboration, accuracy and customer care sit at the heart of their culture, with a clear focus on making data informed decisions.
The Role
You will lead the delivery and optimisation of CRM and lifecycle marketing initiatives, focusing on improving engagement, retention, and commercial performance.
* Design and execute personalised multi channel campaigns across email, SMS, direct mail, and digital channels
* Develop segmentation and targeting strategies using customer behaviour and lifecycle data
* Own campaign performance, using A B testing and analytics to drive continuous improvement
* Identify new customer journey opportunities and make strategic recommendations
* Champion CRM best practice across internal stakeholders and wider business teams
* Support onboarding of new business units and align CRM activity to operational capacity
* Manage and develop a small team, ensuring high quality delivery and professional growth
* Work closely with senior leadership to implement CRM strategy and roadmap
Your Skills and Experience
* Strong commercial experience in CRM or lifecycle marketing within customer centric sectors such as retail, healthcare or direct to consumer
* Expertise in email marketing with exposure to additional channels including SMS, direct mail, and digital
* Deep understanding of segmentation, targeting, and customer journey mapping
* Hands on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, Blaze or similar
* Data driven mindset with experience in testing, analysis, and performance reporting
* Proven ability to lead, mentor, and develop team members
* Strong attention to detail and a genuine passion for customer experience
What They Offer
* Competitive salary based on experience and impact
* Access to health and wellbeing support and financial flexibility initiatives
* A comprehensive benefits and rewards platform
* Regular team events and a collaborative working environment
* Clear progression opportunities within a growing CRM and data function
How to Apply
If you are interested in this CRM Manager role, apply now with your CV to learn more.
To apply for this job please visit www.reed.co.uk.
Make this application stronger
Use these quick checks before applying so your CV, interview preparation and job search are better matched to this vacancy.
Before you apply
Check the key details and make sure the role matches what you are looking for.
- Review the job title, company, location, salary and working pattern if provided.
- Check the skills, experience or qualifications requested by the employer.
- Make sure the commute, hours and contract type are realistic for you.
Tailor your CV
For Healthcare & Nursing Jobs, highlight the most relevant skills, experience and achievements linked to this type of work. Keep it honest, clear and focused on what the employer is asking for.
Use the CV Builder or browse Career Advice.
Prepare for interview
If your application is successful, prepare simple examples that show your motivation, strengths and suitability.
Keep searching smarter
Do not rely on one application. Keep searching similar roles and set up alerts so new vacancies reach you faster.