Harnham - Data & Analytics Recruitment
Senior CRM Manager – 12-month FTC
London – hybrid, 4 days per week in office(no flex)
Up to 65,000
This is a high impact opportunity to step into a pivotal CRM leadership role during a period of significant transformation. You will join at a critical moment, taking ownership of day-to-day CRM delivery while leading a major CRM platform rollout and wider migration projects. With senior visibility and real influence, this role offers the chance to make a tangible mark on how CRM operates across the business.
The Company
They are a market leading, fast-growing organisation with an exceptional valuation and ambitious growth plans. CRM sits at the heart of their marketing strategy, with strong investment in data, digital and customer experience. The business values pace, ownership and collaboration, offering exposure to senior stakeholders and complex, meaningful projects.
The Role
- Lead operational CRM delivery across email, SMS and direct customer communications
- Own and deliver CRM transformation projects, including the rollout of a new CRM platform and wider migration initiatives
- Drive change management and adoption across teams during platform implementation
- Build more advanced CRM capability across segmentation, behavioural tracking and personalisation
- Manage multi channel campaigns and optimise end to end customer journeys
- Analyse customer journey data and campaign performance, translating insights into clear recommendations for senior leadership
- Oversee audience segmentation and targeting to deliver measurable, data driven outcomes
- Produce regular reporting on CRM performance, engagement and retention
- Partner closely with IT, digital and marketing teams to improve CRM and marketing automation capability
Your Skills and Experience
- Strong hands on CRM experience spanning operations, strategy and project delivery
- Proven capability across CRM strategy and lifecycle marketing, including acquisition, engagement and retention
- Experience delivering multi channel CRM campaigns across digital channels
- Exposure to multiple CRM platforms with genuine hands on involvement
- Experience supporting or leading CRM migrations or major platform changes
- Comfortable operating in fast paced environments and managing complex or challenging stakeholders
- Able to balance strategic thinking with execution and ownership
What They Offer
-
A key role in a business critical CRM transformation project
- High visibility within a growing marketing function and exposure to senior leadership
- Strong opportunity to develop and broaden your CRM leadership experience
How to Apply
If you are a CRM leader who enjoys combining strategy, delivery and transformation, apply now to find out more.
To apply for this job please visit www.reed.co.uk.
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