Glen Callum Associates Automotive Ltd
Technical Sales Representative – Automotive Equipment
Competitive salary + attractive commission + company car + enhanced benefits package
Location: Field-based – Southeast England
Ideal locations include Cambridge, Peterborough, Huntingdon, Bedford, Northampton, Milton Keynes, Norwich, Leicester, Oxford, Bury St Edmunds
An exciting opportunity has arisen for a mechanically minded, commercially driven Technical Sales Representative to join a market-leading and highly respected brand supplying premium capital equipment to the automotive sector.
Renowned as the UK's number one in their field, this company boasts a long-standing team, a well-established client base, and a strong pipeline of future business. This is the ideal role for a technically competent sales professional who is customer-focused, enthusiastic, and ready to take their career to the next level.
Whether you're from a bodyshop equipment or garage tools background, or technical capital sales across agricultural, construction, off-highway, marine, mining…we'd love to hear from you!
The Role:
- Develop and grow sales in line with company targets
- Carry out demonstrations of equipment and total repair solutions
- Conduct new installations and start-up training to ensure seamless onboarding
- Build long-term partnerships with customers, conducting regular site visits and reviews
- Work in tandem with internal teams to manage orders, delivery, installations, and post-sales support
- Maintain accurate CRM records of all activities, sales leads, and customer updates
- Provide an outstanding customer experience from initial contact through to ongoing service
- Collaborate with your mentor and leadership to review performance, pipeline, and strategy
The Candidate:
- Ideally experience in technical B2B sales, high-value equipment preferred
- Mechanically minded, confident around automotive tools and workshop environments
- Enthusiastic, sales-driven, and keen to build a long-term career
- Experience or understanding of ROI (Return on Investment), TCO (total cost of ownership), or value-based selling is a plus
- Confident communicator who enjoys meeting clients and presenting solutions
- Strong PC skills (Microsoft Office, CRM systems)
- Full UK driving licence
- Willingness to travel extensively across the region
Personal Attributes:
- Proactive, self-motivated and organised
- Comfortable working independently while also collaborating with a wider support team
- Professional and courteous – a true ambassador of the brand
- A strong desire to learn, grow, and succeed
- Passionate about helping customers work more efficiently, safely, and profitably
Apply in Confidence:
To apply for this Technical Sales Representative role, please send your CV to Kayleigh Bradley, Senior Recruiter at Glen Callum Associates Ltd.
For a confidential chat, call Kayleigh directly on .
Job Reference: 4347KB – Technical Sales Representative – Automotive Equipment
To apply for this job please visit www.reed.co.uk.
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