Marketing Manager (Legal) | Wokingham | Competitive Salary + Benefits

Marketing Manager – Leading Law Firm

Location: Wokingham (with travel to regional offices)
Job Type: Full-Time, Permanent
Salary: Competitive + Excellent Benefits

An exciting opportunity has arisen for an experienced Marketing Manager to join a growing and ambitious law firm. This is a fantastic opportunity for a commercially minded marketing professional to lead the firm's marketing and business development strategy, driving brand awareness, client engagement and business growth.

Working closely with Partners and senior stakeholders, you'll oversee strategic marketing, digital campaigns, business development, PR, events and communications, helping to strengthen the firm's market presence and generate new business opportunities.

Key Responsibilities

Marketing Strategy & Business Development

• Develop and deliver the firm's marketing and business development strategy.
• Create annual marketing plans with Partners and Department Heads.
• Manage the marketing budget and monitor campaign ROI.
• Analyse market trends and marketing performance.
• Identify opportunities for client acquisition, cross-selling and business growth.

Digital Marketing

• Manage and develop the firm's WordPress website.
• Deliver SEO, PPC and digital marketing campaigns with external agencies.
• Create engaging website, email and social media content.
• Increase online visibility, website traffic and lead generation.

Content, PR & Brand

• Manage LinkedIn, Facebook, Instagram and X (Twitter).
• Produce legal insights, newsletters and thought leadership content.
• Build media relationships and identify PR opportunities.
• Maintain the firm's online reputation across Google, Trustpilot and Review Solicitors.
• Ensure consistent branding across all marketing materials.

Events & Client Engagement

• Organise seminars, networking events, hospitality and webinars.
• Coordinate sponsorships and community initiatives.
• Represent the firm at business networking events.

Marketing Operations

• Manage the CRM and targeted client marketing campaigns.
• Support pitches, tenders and proposal documents.
• Coordinate marketing agencies and suppliers.
• Produce brochures, presentations and promotional materials.
• Maintain business cards, email signatures and marketing collateral.

About You

You'll be an experienced Marketing Manager with strong commercial awareness and a passion for delivering measurable marketing results.
You'll ideally have:

• Minimum 5 years' marketing experience.
• Experience within a law firm, legal sector or professional services environment.
• Strong background in marketing strategy, business development, digital marketing, SEO, PPC and content marketing.
• Experience managing WordPress websites and social media platforms.
• Excellent copywriting, communication and stakeholder management skills.
• Experience organising corporate events and networking activities.
• Strong project management and organisational skills.
• Ability to work independently while managing multiple priorities.

Why Apply?

• Competitive salary and benefits
• Excellent career progression opportunities
• Lead the marketing function within a successful and growing law firm
• Broad strategic and hands-on role
• Supportive and collaborative working environment
• Opportunity to make a genuine impact on business growth

Apply Today

If you're an experienced Marketing Manager, Legal Marketing Manager, Business Development Manager, Professional Services Marketing Manager or Digital Marketing Manager, we'd love to hear from you.

This is an excellent opportunity to join a respected law firm where you can shape marketing strategy, drive business development and play a key role in the firm's continued success.