Paid Media Specialist UK based (Remote) – Role overview

We’re on the lookout for an exciting new team member to join our performance ads agency! Having grown over the past three-years, with an ever increasing US client base, we’re looking for a motivated, experienced and passionate advertiser to join our team of e-commerce Google & Meta advertisers.

We are all a team of very highly skilled and experienced specialists so training and up skilling will be significant for the right candidate. It can also be a tough environment as our standards are exceptionally high with account work and client comms – we make no apologies for this.

This isn't the right role for you if you're not looking to have full accountability and ownership of your clients spend and return. If you want to raise you own bar and grow then this is for you.

We have an ever growing book of amazing clients to work on and a dedicated, mature, specialist team so you will be able to thrive and grow with us.

Key responsibilities

As a paid media consultant, you will be responsible for growing the client’s business, profitably via ads. You will take ownership and accountability for this and bring your enthusiasm to their growth journey.

This role isn't about deliverables (aka making campaigns or changing settings), it's about the end output in terms of revenue at target ROAS or CPA.

You will be proactive with sharing insights from your performance to give the client the agility to capitalise on opportunities and react quickly to shifts in performance.

You won’t settle when performance is established, you look at what’s next to grow further and you are ahead of the client in noticing performance drops, issues and understanding why they’ve happened and how to correct them.

This role would be well suited to an exec who has been on the campaign execution side for a minimum of two years and now is ready to step up and grow into a consultant role.

Your role for clients sits across Google, Meta and Bing so you will be experience in channel.

Specific skills:

• Specific experience in running e-commerce campaigns for Shopify brands
• Creating and managing campaigns in Google, Meta, and Microsoft
• Building campaigns and writing copy manually as well as using AI where appropriate
• Briefing creative team on assets you need for Meta
• Analysing performance in channel and also with Google Analytics/in Shopify for the bigger picture
• Analysing broader behaviour and performance with tools such as Hotjar and Microsoft Clarity
• Forecasting performance and reporting
• Managing the balance between growth and profitability in-line with the client’s business goals
• Building the client relationship to ensure retention, reduce churn and increase partnership opportunities

What’s required

We expect to see the following from candidates for this role:

• Minimum 2 years experience hands-on managing paid campaigns
• Previous experience owning the client relationship, leading on calls and communications
• Experience with GA4, Google Tag Manager and Google Data Studio a plus
• Experience working with the Google ecosystem, sheets, docs and gmail
• Demonstrable examples of being entrepreneurial or a self-developer
• Generally commercially aware and able to discuss broader business
• Able to manage your own time effectively
• A specialism or passion for one particular area of paid media i.e copywriting, data analysis
• Experience using Shopify
• Bought into Smart Bidding / native automation in PPC and paid social