C&M Travel Recruitment
Head of Digital Marketing & Ecommerce
Salary: £60,000–£70,000 DOE
Location</strong>; Birmingham, Hybrid
We're looking for an experienced Head of Digital Marketing & Ecommerce to lead our digital growth strategy, optimise the online customer experience, and drive commercial performance across multiple ecommerce brands.
Working closely with the Marketing Director, you'll play a key role in shaping digital strategy while leading the day-to-day delivery of marketing and ecommerce activity. You'll oversee website performance, customer acquisition, conversion optimisation, and digital trading, ensuring every channel delivers measurable results.
Key Responsibilities
- Develop and deliver digital marketing strategies across paid, owned and organic channels.
- Lead ecommerce operations, ensuring websites are optimised for performance, usability and conversion.
- Manage website content, merchandising, promotional campaigns and product launches.
- Drive continuous improvement through A/B testing, CRO initiatives and customer journey optimisation.
- Monitor website performance, identifying opportunities to increase traffic, engagement and online sales.
- Analyse digital marketing and ecommerce performance, producing regular reports and actionable insights.
- Manage digital marketing budgets and work closely with external agencies to maximise ROI.
- Oversee marketing technology, reporting tools and platform integrations to improve efficiency.
- Lead, coach and develop the Digital Marketing and Ecommerce teams, fostering collaboration and high performance.
- Work cross-functionally with commercial, product and technology teams to support business objectives and deliver successful campaigns.
What You'll Bring
- Proven experience in a senior digital marketing and ecommerce role.
- Strong understanding of PPC, SEO, CRO, web analytics and ecommerce best practice.
- A commercial mindset with the ability to use data to drive decisions.
- Experience managing websites, digital campaigns and agency relationships.
- Excellent leadership, communication and project management skills.
- A proactive approach with the ability to balance strategic thinking and hands-on delivery.
What's on Offer
- £60,000–£70,000 DOE
- Hybrid working options (3 days a week in the office)
- Generous holiday allowance
- Employee discounts
- Ongoing learning and career development opportunities
- A collaborative, supportive culture where innovation is encouraged and success is celebrated
If you're a data-driven digital leader who thrives on improving online performance and delivering commercial growth, we'd love to hear from you.
To apply for this job please visit www.reed.co.uk.
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