The Company:

Our client is an early-stage AI startup building an automation platform for UK lettings and estate agencies. Their product sits on top of the agency's existing PMS/CRM and runs the day-to-day operational work — prospecting, viewings, maintenance, compliance and arrears — including an AI voice agent that answers the phone when the branch can't. Agencies across the UK are already live in pilots.

The Role:

This is the company's first outbound hire dedicated to SMEs — you'll be building the function from the ground up. What hasn't been built yet is the repeatable, paid SME motion that turns live pilots into a book of business, and that's the job. You'll be first to crack it and first to run it: own the close, sign paying customers from a founder-built target list of UK independent lettings agencies handed to you on day one, and turn what works into the playbook the next five reps will use. You'll report directly to a co-founder for the first six months.

This is a build-it role, not a run-the-machine role. If you want a finished playbook and warm inbound, this isn't it. If you want to author the sales motion for a company building a category, it is.

What you'll do:

• Work a founder-built target list of independent agencies — 40–60 quality dials a day.
• Run live product demos (including the voice AI) on Zoom and close, or land a paid trial, fast.
• Personally take your first ten wins from signature to live-and-billing: sitting with the agent, loading data, refining the AI's prompts, filing engineering tickets where needed. Expect roughly 60% selling / 40% onboarding for the first few months — it keeps you close enough to delivery to learn what actually makes agencies stick.
• Turn every call into the playbook: scripts, objections, pricing logic, what closes and what stalls.

Who you are:

• Live-demo fluent. You can demo any product on Zoom in ten minutes, handle "your AI sounds robotic" in real time, and never hide behind slides.
• Hands-on with AI. You've actually used LLMs or AI agents in your own work — a Custom GPT, a Zapier flow with an LLM step, a prompt-engineered workflow, a side project. If not yet, you'll get there before you start and show it by week two.
• Owner-operator buyer empathy. Ideally one of:
• (a) BDM/AE in the last three years at a PropTech business selling into UK lettings/estate agencies (property management software, tenant referencing, prospecting/valuation tools, sales progression or conveyancing tech, or similar);
• (b) vertical SaaS experience selling into owner-run small businesses (trades, restaurants, clinics, etc.) with documented owner-operator wins;
• Fast, full-cycle closer.
• Commercially numerate. You can build and defend an ROI case in pounds saved per week against an agency's P&L

If you're truly exceptional with a track record that proves it but don't fit any of these, don't be discouraged from applying.

What good looks like:

• Month 3: your first 2–3 agencies signed, with at least one live and billing, and a close you can show them how to repeat.
• Month 6: a handful of paying, live customers and a documented, repeatable motion.
• Month 12: that motion running reliably enough that the next hire can run it.