Frozen food isn’t just a backup plan—it’s a huge part of how the UK shops. The total UK frozen category is worth over 8bn annually, with millions of households relying on it every week for everything from quick dinners to premium dine-ins. From potato products to pizza, frozen veg, and ice cream it’s a category the nation keeps coming back to—especially now we’ve collectively fallen in love with the air fryer (arguably the most important kitchen…