Reed
We are seeking a PPC Specialist with a robust background in building, managing, and optimising Google Ads campaigns, ideally within an eCommerce setting. This role is ideal for someone who is data-driven, takes full ownership of campaign performance, and is passionate about driving measurable results. Please note candidates must be Kent based as this role is onsite.
Day-to-day of the role:
- Plan, build, and manage Google Ads campaigns including Search, Shopping, Performance Max, Display, and YouTube.
- Take a hands-on approach to campaign setup, including keyword research, ad copy creation, audience targeting, and bid strategies.
- Continuously optimise campaigns to improve ROAS, CPA, CTR, and conversion rates.
- Manage and scale eCommerce campaigns, including product feeds, Merchant Center, and Shopping ads.
- Conduct A/B testing across ad creatives, landing pages, and targeting strategies.
- Monitor performance and provide data-driven insights and recommendations.
- Analyse competitor activity, keyword trends, and market opportunities.
- Collaborate with internal teams such as marketing, creative, and web to ensure campaigns align with broader business goals.
- Maintain accurate reporting dashboards and present campaign performance to stakeholders.
Required Skills & Qualifications:
- Proven experience managing Google Ads campaigns end-to-end.
- Strong hands-on experience in campaign build and optimisation.
- Experience working with eCommerce clients or brands is essential or highly preferred.
- Solid understanding of Google Merchant Center and product feed optimisation.
- Strong analytical skills with the ability to interpret performance data and make actionable decisions.
- Experience with tools such as Google Analytics (GA4), Google Tag Manager, and conversion tracking.
- Ability to manage budgets effectively and maximise ROI.
- Strong attention to detail and organisational skills.
Benefits:
- Competitive salary and benefits package.
- Opportunity to work on high-growth eCommerce accounts.
- Collaborative and supportive team environment.
- Ongoing training and development opportunities.
Apply now for immediate consideration!
To apply for this job please visit www.reed.co.uk.
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