Department: Van Sales

Reports to: Retail Sales Manager

Job Summary

The Business Development Executive (BDE) – Retail is responsible for driving sales growth of Mercedes-Benz Vans by identifying, developing, and converting new business opportunities within the SME and B2B markets.

Based from Hatfield, this field-based role requires a proactive, strategic, and consultative sales approach. The BDE will build long-term customer relationships, deliver tailored mobility solutions, and ensure an exceptional end-to-end customer experience aligned with Mercedes-Benz brand values.

Working closely with internal stakeholders, the BDE will guide customers through the full sales journey—from vehicle selection and specification through to funding solutions and aftersales support.

Key Duties and Responsibilities

Sales and Business Development

Actively identify, prospect, and develop new business opportunities within the UK commercial van market. Drive incremental sales volume and increase market share through targeted field-based activity. Convert qualified leads into successful sales outcomes.

Client Relationship Management

Build and maintain strong, long-term relationships with new and existing SME and B2B customers. Develop a deep understanding of customers’ business operations, fleet requirements, and growth objectives. Act as a trusted advisor, delivering tailored commercial vehicle solutions.

Product and Market Expertise

Maintain expert knowledge of Mercedes-Benz van models, specifications, and configurations. Confidently communicate product benefits, compliance requirements, and total cost of ownership. Stay informed on competitor activity, market trends, and industry developments.

Consultative Selling and Closing

Apply a consultative sales approach to recommend appropriate vehicle, funding, and service solutions. Negotiate pricing, terms, and contracts within agreed parameters. Close sales efficiently while maintaining high levels of customer satisfaction.

Pipeline and Performance Management

Manage and prioritise the sales pipeline effectively to achieve individual and team targets. Maintain accurate sales forecasts and activity plans. Monitor performance against agreed KPIs.

Administration and Reporting

Maintain accurate and up-to-date records of customer interactions and sales activity using CRM systems. Prepare regular reports on sales performance, forecasts, and market trends.

Customer Experience

Deliver a consistently high standard of customer service before, during, and after the sales process. Respond promptly and professionally to customer queries, concerns, and issues.

Collaboration

Work closely with a dedicated Customer Support Executive (CSE), Business and Compliance Administrator, and Sales Administration teams to ensure a seamless customer journey and high levels of satisfaction.

Skills and Experience

Experience of sales within the automotive industry is essential.

Experience of selling commercial vehicles (LCV) is desirable.

Proven Business-to-Business (B2B) sales experience is essential.

Ability to work independently and as part of a team in a fast-paced environment is essential.

Excellent communication, negotiation, and interpersonal skills are essential.

Proficiency in CRM systems and Microsoft Office Suite is desirable.

A valid UK driving licence with a clean driving record is essential.