SF Partners are supporting a scaling business in West Yorkshire in their recruitment of an experienced and driven Business Development Executive. This is a really exciting opportunity to join the business on their growth journey.

Salary: £40,000 + commission Working pattern: hybrid with UK travel to clients

We are hiring a driven B2B Sales Representative to take charge of trade and wholesale sales across the group. This role is a combination of new business and also account management across a multi brand portfolio.

Responsibilities will include:

New business development

Proactively prospect, pitch and win new retail, reseller, trade and contract / hospitality accounts. Build and manage a healthy pipeline, owning the process from first contact to close. Represent the group at trade shows, supplier meetings and account visits.

Account management & growth

Nurture and grow existing wholesale relationships (including national retail partners), increasing range, order value and frequency. Negotiate commercial terms – pricing, MOQs and volume rebates – within agreed guidelines and margin targets. Cross-sell across the group's brands to maximise share of each customer's business.

Commercial ownership & reporting

Own quoting, pricing and closing, protecting margin while remaining competitive. Maintain accurate CRM records, forecast reliably and report performance to the board. Work closely with buying, warehouse and marketing to ensure stock availability, trade catalogues and smooth fulfilment.

Essential

Proven B2B / wholesale / trade sales track record, ideally in furniture, beds, homewares or a comparable retail-supply / FMCG environment. A strong closer and new-business hunter who is equally comfortable managing and growing existing accounts. Confident, commercially numerate negotiator, at ease discussing margin, pricing and rebates. Self-motivated and target-driven, with excellent relationship-building skills. Full UK driving licence and willingness to travel to accounts.