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Commercial Executive

Reed

Commercial Executive 

  • Annual Salary: To be discussed
  • Location: Kingston
  • Job Type: Full-time

We are seeking a Charter Executive to drive the growth of our clients services. This role is crucial for proactive business development, client engagement, and revenue generation. The ideal candidate will have a strong background in aviation logistics, exceptional communication skills, and a results-oriented mindset.

Day-to-day of the role:

  • Identify, target, and convert new business opportunities within the cargo charter market.
  • Conduct regular in-person visits to clients, freight forwarders, and brokers to build relationships and uncover needs.
  • Achieve and exceed business development KPIs, including qualified leads, meetings, proposals submitted, and deals closed.
  • Manage incoming charter enquiries, prepare competitive quotations, and support contract negotiation.
  • Collaborate with the Charter Team to implement strategic sales initiatives and grow market share.
  • Maintain an up-to-date understanding of aircraft availability, pricing structures, and competitor activity.
  • Act as a trusted advisor to clients, ensuring professional and timely communication.
  • Build and maintain strong relationships to encourage repeat business and referrals.
  • Represent the company in client meetings, industry events, and business forums.
  • Log all business development activities, client interactions, and sales pipeline updates in Salesforce CRM.
  • Prepare and present regular sales reports and performance insights to the Head of Charter.
  • Use Salesforce to track deal progress, forecast opportunities, and analyse sales performance trends.
  • Coordinate with internal operations for the smooth transition of confirmed charters.
  • Ensure client handovers are clear and documentation is accurately prepared.
  • Provide support on key operational points when required but focus primarily on commercial delivery.
  • Maintain accurate sales records, contracts, and correspondence in line with internal and regulatory requirements.
  • Ensure compliance with aviation, contractual, and ethical standards in all client dealings.

Required Skills & Qualifications

  • 1-2 years’ experience in air cargo charter, freight forwarding, or a commercial logistics/sales role.
  • Proven experience in business development and client acquisition, preferably within the aviation or logistics sectors.
  • Familiarity with Salesforce or other CRM systems for sales tracking and reporting.
  • Knowledge of aircraft types and charter operations (widebody experience is a plus).
  • Strong presentation, negotiation, and relationship-building skills.
  • Ability to manage multiple leads and travel frequently for client visits.

Values & Behaviours

  • Sales-Focused: Driven to achieve and exceed business targets.
  • Customer-Oriented: Committed to delivering value and long-term client satisfaction.
  • Accountable: Takes ownership of actions, reporting, and follow-through.
  • Proactive: Continuously seeks new commercial opportunities.
  • Collaborative: Works well within a team and shares knowledge freely.
  • Professional: Represents the company with integrity and enthusiasm.
  • Data-Literate: Comfortable using CRM tools and interpreting sales metrics.

To apply for this Charter Executive position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this position.

To apply for this job please visit www.reed.co.uk.

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