Creative Director

Location: Hertford, Hertfordshire (Office based)

Hours: Mon-Fri, 9am-6pm (1 hour lunch)

Salary Negotiable

About The Company

Our client is one of the world's leading luggage brands, designing innovative, lightweight travel products sold through some of the world's largest retailers and enjoyed by customers across international markets.

With over 40 years of experience, they're continually pushing the boundaries of product innovation, developing more than 150 new ranges every year to meet the changing needs of travellers around the globe. Recognised as the UK's Most Trusted Luggage Brand 2025, they're committed to delivering outstanding products, exceptional value and a customer experience that sets them apart.

They're entering an exciting phase of growth and transformation, investing in their products, their people and their brand. It's an exciting time to join a business where innovation is encouraged, collaboration is valued, and you'll have the opportunity to make a real impact on an internationally recognised consumer brand.

The Opportunity

They're looking for an inspiring and commercially aware Creative Director to lead the creative vision of the brand.

Reporting to the Sales & Marketing Director, you'll be responsible for defining how their brand is brought to life across every customer touchpoint—from product launches and campaigns to packaging, ecommerce, showrooms and retail environments.

Leading their Graphic & Digital Designer and Social & Content Executive, you'll ensure their creative output is innovative, consistent and supports the company’s commercial ambitions.

What You'll Be Doing

• Define and evolve the visual identity of the brand.
• Lead creative direction for product launches, campaigns and seasonal activity.
• Own packaging, POS, showroom design and visual merchandising standards.
• Direct photography and videography projects from concept through to delivery.
• Shape the visual experience across ecommerce and digital platforms.
• Provide creative direction for all content and brand communications.
• Lead, coach and develop the creative team.
• Collaborate with Product Development, Sales and Customer Marketing to deliver exceptional customer experiences.

What They're Looking For

• Proven experience in a Creative Director, Creative Lead or Senior Brand Creative role.
• Strong portfolio across branding, campaigns, retail and digital.
• Experience leading creative teams and external agencies.
• Excellent understanding of photography, design and visual storytelling.
• Commercial awareness with the ability to balance creativity and business objectives.
• Outstanding communication and stakeholder management skills.
• Passion for building brands and delivering exceptional customer experiences.

Why Join Them?

• Join the UK's Most Trusted Luggage Brand 2025.
• Shape the future of an internationally recognised consumer brand.
• Work with some of the world's biggest retailers.
• Help launch 150+ new product ranges every year.
• Lead a talented creative team with genuine ownership and autonomy.
• Be part of a collaborative, ambitious and growing business.

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