Customer Marketing & Behaviour Change Manager

• Contract: 6 Months
• Location: Southwark, London (Palestra) / Agency Offices (Oxford Street & London Bridge)
• Working Pattern: Hybrid (approximately 50% office-based over the month)
• Rate: £529.54 per day Umbrella

We are seeking an experienced Customer Marketing & Behaviour Change Manager to join a high-profile marketing team. This role involves delivering large-scale customer campaigns and behaviour change programmes across London. It's an exciting opportunity to influence customer engagement, support strategic initiatives, increase revenue, and drive positive behaviour change across diverse audiences.

Day-to-day of the role:

• Lead the end-to-end delivery of integrated marketing campaigns and behaviour change programmes.
• Take ownership of existing campaigns and drive delivery from handover through to completion.
• Coordinate activity across multiple channels including TV, radio, press, digital, social media, and CRM.
• Manage relationships with creative and media agencies to ensure effective campaign execution.
• Engage and influence a broad range of stakeholders, including senior internal stakeholders.
• Review creative assets, campaign outputs, and media plans.
• Monitor campaign performance and ensure activities remain aligned with wider organisational objectives.
• Manage campaign budgets and delivery timelines.
• Ensure campaigns are delivered on time, on budget, and to a high standard.

Required Skills & Qualifications:

• Proven experience delivering integrated, multi-channel marketing campaigns from concept through execution.
• Strong stakeholder management experience, including working with senior stakeholders and external agencies.
• Experience managing creative and media agency partners.
• A track record of successfully delivering live campaigns within fast-paced environments.
• Excellent written communication skills, with the ability to produce clear, engaging content and communications.
• The ability to quickly understand complex projects and hit the ground running.

Desirable Experience:

• CRM marketing experience, including copywriting and customer communications.
• Budget management experience.
• Experience reviewing and managing media plans.
• Exposure to behaviour change, public engagement, or customer-focused campaigns.

Benefits:

• Opportunity to work in a dynamic, collaborative environment.
• Exposure to high-profile, impactful campaigns.
• Competitive daily rate with potential uplift.

To apply for the Customer Marketing & Behaviour Change Manager position, please submit your CV and cover letter detailing your relevant experience and why you are interested in this role.