Workstreet
Digital Marketing Executive
- Lichfield (Hybrid – Minimum 3 Days in Office)
- £35,000 Basic per annum plus Bens
- 08:30 – 17:00 (Flexible start available from 07:30)
Our client is seeking an experienced digital marketing executive to work closely with the marketing management team. The role will ensure customers receive a consistent digital experience while helping generate and qualify opportunities for the commercial team.
Essential Experience
- Previous experience in a Digital Marketing Executive, Marketing Executive, or similar role.
- Experience using content management systems such as WordPress and/or Drupal.
- Strong working knowledge of Google Analytics, Google Search Console, and digital reporting tools.
- Good understanding of SEO principles and digital marketing best practices.
- Experience working with customer data, reporting systems, and marketing platforms.
- Excellent IT skills, including proficiency with Microsoft 365 applications.
- Experience using AI tools to improve efficiency and optimise marketing workflows.
Desirable Experience
- Experience with marketing automation platforms and CRM systems.
- Knowledge of workflow automation tools.
- Experience using Adobe Creative Cloud applications.
- Experience managing website development projects or working with external web agencies.
- Previous experience within a B2B environment.
Key Responsibilities
Website Management & Optimisation
- Maintain and update company websites using WordPress and Drupal.
- Ensure content is accurate, engaging, and aligned with brand standards.
- Support website enhancements and new functionality.
- Monitor website performance and recommend improvements.
Campaigns & Lead Generation
- Support the delivery of digital marketing campaigns across multiple channels.
- Create and optimise content to drive engagement and lead generation.
- Assist with SEO initiatives to improve online visibility.
Digital Performance
- Track and analyse website and campaign performance using digital reporting tools.
- Produce reports and dashboards to measure marketing effectiveness and identify opportunities.
Marketing Systems & Automation
- Support CRM, PIM, marketing automation, and other digital platforms.
- Assist with data management, customer segmentation, and automated marketing journeys.
- Help improve workflows through automation and system integration.
Marketing Operations
- Provide general support across the marketing function.
- Update presentations and marketing materials using Adobe Creative Cloud.
- Prepare digital assets for campaigns, exhibitions, and customer communications.
To apply for this job please visit www.reed.co.uk.
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