About The Role

This is a senior leadership role at the heart of our mass fundraising acquisition activity, responsible for shaping how new supporters are brought into the organisation and how we turn early engagement into long term relationships. You’ll lead across multiple channels including digital, TV, face to face and broader campaign activity, making sure everything is joined up, commercially strong, and working towards clear growth outcomes. The role is about creating clarity in complexity bringing structure, focus and consistency to how we attract and convert new supporters at scale.

Come and be part of the leading Armed Forces charity, making a difference to the lives of those who have served to keep us safe and protect our way of life.

You’ll define and drive acquisition strategy, making confident decisions on where to invest, what to prioritise, and how to improve performance across campaigns and channels. Working closely with colleagues across product, planning, digital, brand and fundraising, you’ll ensure activity is insight-led, consistent and commercially effective. Alongside this, you’ll lead and develop a team of acquisition managers and officers, creating structure, focus and the right environment for strong performance.

What we’re looking for from you

• Lead and shape multi-channel acquisition strategy across mass fundraising, driving growth and income
• Set clear direction on investment, priorities and performance across campaigns and channels
• Work closely with product, planning, digital, brand and fundraising teams to align activity and supporter journeys
• Lead, develop and support a team of acquisition managers and officers to deliver strong performance
• Use insight, data and commercial judgement to improve decision-making and campaign effectiveness
• Build strong stakeholder and agency relationships to deliver joined-up, high-impact work
• Manage budgets and resources effectively to ensure value and impact

You will be contracted to our Haig House hub with a minimum expectation of two days per week working in person at the hub and flexibility for working remotely/at home when not on site.
Fundraising sits at the heart of The Royal British Legion’s 10-year strategy, and we’re investing in the people, skills and ideas that will drive growth and strengthen our support for the Armed Forces community. As one of the UK’s most trusted and recognisable charities, we have the reach and ambition to make a real difference, and this is your chance to be part of it. Our Fundraising portfolio is broad and dynamic, spanning major corporate partnerships to our sector leading charity Lottery. We’re investing in growth, evolving how we work, and putting supporters at the centre of everything we do. This is an exciting time to join us. You’ll be part of a collaborative, forward-thinking team, helping shape the future of our fundraising and the impact we achieve together.

If you are applying for multiple Fundraising roles at the same ‘Officer’ or ‘Manager’ title, you are welcome to use the same supporting statement across applications. However, we would encourage tailoring your statement where possible, particularly if applying for roles across different teams or titles.

Employee benefits include –

• 28 day’s paid holiday (plus bank holidays) increasing with service, with optional annual leave purchase scheme of up to 5 working days
• Enhanced paid maternity, paternity and adoption leave
• Generous pension contributions, with Employer contributions ranging from 6% to 10%
• Range of flexible working options may be available, depending on your role
• Employee Assistance Programme providing confidential counselling, financial and legal advice
• Range of courses delivered by learning specialists to support your development goals and objectives
• Opportunities to volunteer
• Travel loans, Cycle to Work, and more!

For more detailed information about the role, please see the Job Description attached to our direct advert. Our teams take a personalised approach to shortlisting, which is carried out without the use of AI and is based on the evidence provided in your application against the essential and desirable criteria in the Person Specification.

RBL is committed to creating a diverse and inclusive organisation, reflecting the diversity of the armed forces community and of wider society. We welcome applications from people of all backgrounds and personal characteristics.

As part of our commitment to inclusion, we offer guaranteed interview schemes for candidates who declare an Armed Forces connection and/or a disability. However, candidates are only eligible for this scheme if their application clearly demonstrates that they meet all of the essential criteria listed in the Person Specification for the role.

We may close this vacancy early if we believe we have enough strong applications to be able to successfully fill the role(s). Interested candidates are encouraged to apply as soon as possible.