Michael Page Marketing
This role is responsible for building and leading a global CRM function from the ground up, with a strong focus on improving data quality and driving adoption across multiple regions. It combines strategic ownership with hands-on delivery to create an effective, scalable CRM ecosystem supporting both B2B and B2C growth.
Client Details
An international organisation operating across both B2B and B2C markets, with a presence in multiple regions. The business is focused on delivering high-quality products and driving innovation while continuing to scale and evolve globally
Description
- Lead global CRM transformation, owning strategy, roadmap, and delivery
- Cleanse, standardise, and govern data to ensure accuracy and consistency
- Drive CRM adoption through training, communication, and change management
- Build and optimise CRM (HubSpot), including migrations and integrations
- Create automation workflows for marketing, lead management, and segmentation
- Develop reporting and insights to support business decision-making
- Collaborate with regional teams to align processes and systems globally
- Support cross-functional teams (sales, marketing, customer service)
- Manage integrations and ensure CRM scalability and performance
- Lead and support a small team to deliver key CRM initiatives
Profile
- Proven experience in CRM leadership across global B2B and B2C environments
- Strong track record in improving data quality and implementing governance frameworks
- Skilled in driving change and influencing stakeholders across regions and functions
- Hands-on approach, comfortable balancing strategy with execution
- Technically proficient in CRM platforms, automation, integrations, and reporting tools
- Adaptable and proactive, able to bring structure to evolving or ambiguous environments
- Excellent communicator, able to translate complex concepts for diverse audiences
- Collaborative leader with experience managing or mentoring small teams
Job Offer
- Competitive salary aligned with market benchmarks
- Fully remote working (UK-based, ideally in the South of England)
- Annual bonus scheme
- 25 days' annual leave plus bank holidays
- Employer pension contribution
To apply for this job please visit www.reed.co.uk.
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