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Influencer and Affiliate Marketing Manager

Burton Recruitment

We're recruiting on behalf of one of the UK's fastest-growing e-commerce businesses for an Influencer & Affiliate Marketing Manager to own and scale their partnerships strategy across influencer marketing, affiliate programmes, and high-impact advertorial placements.

The business operates at serious pace – daily product launches, high-volume transactions, and a performance-first culture. Partnerships are a core growth channel, and this role will be central to shaping what comes next. You'll report to the Head of Performance with clear ownership of the channel and genuine autonomy to build it your way.

What you'll do

  • Develop and lead the overall partnerships strategy across influencer, affiliate and advertorial activity, aligned to commercial objectives
  • Build and scale influencer partnerships – identifying, negotiating with and managing creators and talent who can drive measurable performance, not just reach
  • Grow and optimise the affiliate programme, managing the partner mix across cashback, content, deal, email and comparison sites
  • Develop high-impact advertorial placements with UK newspapers and publications
  • Own tracking, attribution and performance reporting across all partnership activity using GA4
  • Identify new partner opportunities, onboard efficiently and nurture long-term relationships that deliver consistent returns
  • Negotiate commercial terms, placements and exposure with key partners
  • Monitor performance daily, analysing data to optimise CPA, ROI and incrementality
  • Work closely with Paid Media, CRM and Creative teams to align messaging and promotions across channels
  • Stay ahead of industry trends, compliance requirements and best practices across influencer and affiliate marketing

What you should bring

Essential

  • Strong experience in influencer marketing with a track record of building creator partnerships that drive commercial results (not just awareness)
  • Solid affiliate marketing background with working knowledge of AWIN and GA4
  • Understanding of affiliate and influencer tracking, attribution models and conversion journeys
  • Experience working with UK publishers, newspapers and advertorial content
  • An existing network of industry contacts – publishers, influencers, creators, account managers
  • Comfortable in a high-volume, fast-paced environment with daily campaign activity
  • Highly organised with the ability to manage multiple partnerships and campaigns simultaneously
  • Strong commercial mindset with a test-and-learn approach

Desirable

  • Experience with HYROS or marketing mix modelling (MMM) for attribution
  • Background in gaming, competitions, subscriptions or high-frequency transactional ecommerce
  • Exposure to PR-led partnerships or moment-driven campaign activity

Why this role

This is full ownership of a channel that's central to the business's growth strategy. You'll have the budget, the backing and the freedom to build something – not just manage what already exists. If you thrive on relationships, move fast, and want to see the commercial impact of your work every single day, this is a compelling opportunity.

To apply for this job please visit www.reed.co.uk.

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