Reed in Teesside are currently representing an independent distributor who are looking to add to their growing marketing team due to business growth and expansion! They are looking for a full time, permanent Klaviyo & Email Marketing Specialist to elevate their email marketing strategies and significantly enhance their customer engagement and retention.

Day-to-day of the role:

• Email Campaigns & Calendar:

  • Plan, build, and execute weekly email campaigns.
  • Create engaging, on-brand content including promotions, launches, and storytelling.
  • Manage campaign scheduling and performance monitoring.

• Lifecycle & Automation (Klaviyo):

  • Build and optimise key flows such as Welcome series, Abandoned cart, Post-purchase, and Winback/re-engagement.
  • Continuously improve flow performance through testing and iteration.

• Segmentation & Personalisation:

  • Segment audiences based on behaviour, purchase history, and engagement.
  • Deliver targeted campaigns to improve conversion and repeat purchase rates.

• Performance & Optimisation:

  • Track key KPIs including open rate, click rate, conversion, and revenue.
  • Conduct A/B testing on subject lines, content, timing, and offers to optimise results.
  • Provide clear, actionable insights on campaign effectiveness.

• Retention Strategy:

  • Identify opportunities to increase repeat purchase and customer lifetime value.
  • Develop systems that transform one-off customers into long-term brand advocates.

Required Skills & Qualifications:

• Proven experience managing Klaviyo for eCommerce brands.
• Strong understanding of the Shopify customer lifecycle.
• Demonstrable results in revenue growth, flow optimisation, and retention improvements.
• Ability to work independently and take full ownership of projects.
• Highly desirable: Experience with Shopify content/blog ecosystem, strong email copywriting skills, understanding of subscription or reorder-driven businesses, and basic HTML/email design skills.

Benefits:

• Flexible working arrangement with options to work from home.
• Opportunity to work directly with the founder in a growing, independent brand.
• High ownership and ability to make a real impact.
• A business that genuinely values quality, sustainability, and long-term growth.

Interviews are to be held week commencing 8th June! Get applying today!