Ref: 23411

Job Title: Mandarin speaking Paid Media Manager – Reading

The Skills You'll Need: Mandarin, Google Ads, Bing Ads, emerging AI Ads, B2C eCommerce

Your New Salary: up to £45k, depending on experience

Office based

Perm

Start: ASAP

Mandarin speaking Paid Media Manager – Reading – What You'll be Doing:

Paid Media Strategy & Management

• Own and manage paid media strategy across Google Ads and other relevant platforms (Bing Ads and emerging AI Ads) to drive traffic, conversions, and revenue growth for the D2C website.
• Plan, optimise, and scale campaigns across Search, Shopping, Performance Max, Demand Gen, and remarketing campaigns.
• Work closely with external paid media agencies to develop strategy, oversee campaign execution, ensure best practice implementation, and drive continuous performance improvement.
• Continuously test audiences, creatives, bidding strategies, landing pages, and campaign structures to improve efficiency and maximise ROAS.
• Manage and allocate paid media budgets effectively to achieve commercial targets and growth objectives.
• Monitor industry trends, platform updates, competitor activity, and developments in AI advertising to identify new opportunities and maintain a competitive advantage.

Cross-Channel Collaboration

• Collaborate closely with SEO and Content to align paid and organic strategies, keyword insights, seasonal campaigns, and landing page optimisation.
• Work alongside Paid Social to support integrated campaign planning, audience targeting, messaging alignment, and overall acquisition strategy.
• Share paid search insights, audience trends, and performance data to support wider content and search marketing initiatives.
• Support an integrated, multi-channel acquisition strategy that improves overall digital marketing efficiency and customer growth.

Reporting & Performance Analysis

• Track, analyse, and report regularly on campaign performance, providing actionable insights and recommendations to stakeholders.
• Use data and analytics to identify growth opportunities, optimise channel mix, and improve campaign effectiveness.
• Monitor key KPIs including revenue, ROAS, CPA, conversion rate and customer acquisition performance.

Mandarin speaking Paid Media Manager – Reading- The Skills You'll Need to Succeed:

• Solid experience directly managing Google Ads campaigns, either in-house or agency-side, ideally within B2C eCommerce.
• Strong hands-on experience with Google Ads, including Search, Shopping, Performance Max and Demand Gen campaigns.
• Experience managing and collaborating with external agencies to deliver performance against commercial targets.
• Good understanding of paid social platforms such as Meta Ads and how paid search and paid social work together within a wider acquisition strategy.
• Good understanding of SEO and how paid and organic search strategies work together.
• Strong analytical and problem-solving skills with a commercial mindset.
• Excellent stakeholder management, communication, and organisational skills.
• Proactive, collaborative, and comfortable working in a fast-paced, performance-driven environment.
• Interest in AI/LLM marketing and emerging digital advertising trends is highly desirable.

Please view all our Team China jobs at people-first-recruitment

Please follow us on Linkedin: people-first-team-china

We would be grateful if you could send your CV as a Word document. If your application is successful, you will be contacted within 7 days. We regret that due to the high volume of applications we receive we cannot provide feedback on individual CVs. Please note that we can only consider candidates who are eligible to work in the UK and are able to provide relevant supporting documentation.

People First is committed to increasing diversity, and maintaining an inclusive workplace culture. We welcome applications from all qualified candidates regardless of their ethnicity, race, gender, religious beliefs, sexual orientation, age, marital status or whether or not they have a disability.

People First (Recruitment) Limited acts as an employment agency for permanent and fixed term contract recruitment and as an employment business for the supply of temporary workers. Please note that by applying for this job you accept our Terms of Use and Privacy Policy which can be found on our website.