Brand Recruitment
If you're a creative FMCG or luxury brand marketer looking for a role that will give you real autonomy in a supportive and successful environment, this could be just the opportunity for you! We are working with a premium food business that serves both consumer and B2B markets. With strong roots in their space and an exciting growth journey ahead, they're now looking for a Marketing Manager to take ownership of their marketing function and help shape the next chapter of their story.
This is a business where marketing has a real seat at the table. You'll have the freedom to bring ideas to life, influence brand direction and immerse yourself in every aspect of the organisation to uncover the stories, people and moments that make the brand special – you'll be a self-starter who will challenge the status quo and live and breathe the brand.
The Role
This is far more than a traditional Marketing Manager position.
Whilst you'll be responsible for campaign delivery, digital marketing activity and performance tracking, the focus of the role is brand storytelling and creative marketing. You'll be someone who naturally spots opportunities to bring a brand to life, understands how to create compelling visual content and can translate a brand's heritage, personality and values into engaging campaigns across multiple channels.
You'll spend time across the business, capturing content, working with stakeholders and developing creative concepts that strengthen brand awareness and customer engagement. With a range of awards under their belt and affiliations with celebrity chefs, the role brings great scope for developing an already strong proposition – it is an excellent opportunity for a commercially-astute marketer who combines creative flair with a strong understanding of what drives results.
Key Responsibilities – Marketing Manager
Brand & Creative Marketing
- Lead the development and execution of the overall marketing strategy
- Shape and evolve the brand narrative across all customer touchpoints
- Develop creative campaigns that build awareness, engagement and sales
- Ensure a consistent visual identity and tone of voice across all communications
- Identify new opportunities to strengthen the brand and reach new audiences
Content & Social Media
- Own social media strategy and content planning across key platforms
- Capture and create engaging photo and video content – both internally and externally to the business
- Produce creative assets for social media, email and digital campaigns
- Manage community engagement and audience growth
- Work with external creative partners including photographers and videographers
Digital Marketing
- Manage website content and ongoing improvements
- Deliver email marketing campaigns and customer communications
- Plan and optimise paid advertising activity across digital channels
- Monitor campaign performance and provide insight-led recommendations
Events & Brand Activation
- Coordinate participation in exhibitions, events and brand activations
- Identify opportunities to increase brand visibility and customer engagement
- Support the planning and delivery of internal and external events
About You – Marketing Manager
- Previous experience in a Marketing Manager or Senior Marketing Executive role
- A highly visual marketer with a strong eye for creative content, branding and design
- Comfortable creating and directing photography and video content
- Experience across social media, content marketing and digital channels
- Commercially minded with the ability to interpret data and optimise performance
- Confident managing multiple projects and stakeholders simultaneously
- Experience using design tools such as Adobe Creative Suite would be advantageous
- Strong written communication skills and an excellent understanding of brand storytelling
- Proactive, curious and full of ideas, with the confidence to challenge convention and try new approaches
This is a fantastic opportunity for a creative marketer who enjoys getting under the skin of a brand and bringing its story to life through engaging content, compelling campaigns and strong visual communication. If you're looking for a role where you can genuinely influence brand direction and make a visible impact, we'd love to hear from you.
To apply for this job please visit www.reed.co.uk.
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