Michael Page Digital
This is an exciting opportunity for a Paid Search Executive to join the performance marketing team of a well-known owner-run fashion brand. You will be responsible for the planning, execution, and optimisation of paid media activity across Google and Microsoft Ads.
Client Details
This is an international men's fashion brand, founded and run from London. They have great values and business practices, believing in making quality products in a sustainable way. They work 3-4 days/week in the office and have a strong sense of camaraderie and collaboration.
Description
Key Responsibilities:
- Build, manage, and optimise paid search, Pmax, Demand Gen and YouTube campaigns across Google Ads and Microsoft Ads
- Own day to day optimisations across keywords, bids, budgets, ad copy, and landing pages
- Conduct regular search query, keywords, and audience analysis
- Monitor AI-led campaigns including URL exclusions, interpreting insights and recommending actions
- Support and help manage feed optimization
- Manage ongoing Demand Gen/ Pmax asset group updates, including creative refreshes and asset group testing, asset performance reviews and optimisation, and audience signal refinement
- Support and help manage a structured testing roadmap across all paid activities
- Plan, implement, and evaluate tests across bidding, creative, assets, and landing pages
- Document test results clearly and translate learnings into actionable recommendations
- Produce regular performance reports and dashboards
- Analyse performance data to generate clear insights and optimisation opportunities, utilizing 3rd party data
- Support performance reviews by explaining what's working, why it's working, and what to do next
- Collaborate with brand, creative, web, trade, and CRM teams to ensure alignment across channels
- Support conversations with platform partners (e.g. Google) where required
- Brief in new codes and URLs to the web & CSR teams
- Test all new promotions before they go live to ensure a good customer experience
- Coordinate the digital marketing offer schedule and work with our other marketing teams to ensure promotions are consistent across channels
Profile
A successful Performance Marketing Executive should have:
- Solid paid search experience (Google, Bing ads platforms), with a strong track record of running successful campaigns from conception, execution & data analysis
- Strong analytical thinkers with excellent numerical skills
- High attention to details and able to manipulate data using advanced Excel
- Articulate, verbally and in writing, able to simplify and convey complex data and the insights gathered from it
- Up to date with market and technological related innovations
- Clear communicator with a proactive, problem-solving mindset
- Experience of working in a retail e-commerce environment is beneficial but not essential
- Self-sufficient, with the ability to plan, prioritise, and manage workload effectively
- Well organised, efficient, and comfortable working to tight deadlines
- Strong communication skills and the ability to present information clearly to a range of audiences
- Collaborative team player with strong interpersonal skills
- Quick learner and pro-active, with a problem-solving mindset
- Proficient in Google Ads Editor and Microsoft Ads Editor
- Experience using GA4 / Adobe Analytics
- Familiarity with Power BI
Job Offer
- Salary up to £40,000
- Discretionary performance bonus
- Pension, health cover, life assurance
- 50% instore discount
To apply for this job please visit www.reed.co.uk.
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