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Are you a driven, commercially minded sales professional with experience in garden retail, DIY, or home & gift? This is an exciting opportunity to join a growing business within the sector.
Managing a well-established North & Midlands territory, you'll play a key role in driving sales, developing accounts, and positioning a full product range.
About You
- Proven field sales experience within garden retail, DIY, home & gift, or similar sectors
- Strong ability to sell a category or product range, not just individual products
- Commercially aware, proactive, and self-sufficient
- Confident relationship builder with strong account management skills
- Able to manage a large territory effectively and prioritise workload
- Must live within the sales patch
Additionally, you may have:
- Experience within FMCG or repeat purchase product environments
- Exposure to launching or growing new product categories
- Experience with online or e-commerce accounts
- Familiarity with an ordering systems (training provided)
The Role
As Regional Sales Manager, you'll take ownership of a North & Midlands territory, focusing primarily on Garden Centres, Home & Gift retailers, and some DIY accounts.
You will:
- Manage and grow existing customer relationships across your region
- Identify and win new business opportunities
- Sell and promote full product ranges and categories
- Drive uptake of a newly launched bird food range
- Develop category-led strategies with customers
- Manage a mix of field-based and online accounts
- Attend trade shows and customer events
- Travel across your territory with regular overnight stays (fully covered)
- Occasionally attend international trips
This is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.
About the Business
Our client is an established and well-respected supplier within the garden retail industry, known for delivering innovative and high-quality products.
What's On Offer?
- Uncapped commission structure (typically ~10%, but higher earning potential for driven individuals)
- Quarterly bonus payments
- Choice of company car (flexible options)
- Fuel card included with company car
- All travel and hotel expenses covered
- Daily lunch allowance
- 23 days holiday + bank holidays
- Company iPhone, iPad, and laptop
- Training provided, including systems
What's Next?
For an informal chat, please call me, Rae, on , email , or send me a message on LinkedIn if you think you tick the majority of boxes for this role.
RG21604
To apply for this job please visit www.reed.co.uk.
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