Sales Coach

Location: Soth Tyneside – Full-time, office-based (contact centre environment)

Salary: Up to £40,000, Bonus: £750 per month (up to £9,000 per year) – Total Package: Up to circa £49,000

Working Pattern: Monday-Thursday: 08:30 – 17:00, Friday: 08:30 – 15:00 (13:00 early finish if company targets achieved)

Overview

A high-impact, hands-on coaching role at the centre of a growing Sales Academy within a fast-paced B2B sales environment. This position will play a critical role in transforming sales capability, improving performance, and embedding a structured, professional coaching approach across new sales hires.

The primary objective is to significantly reduce the time it takes for new Sales Development Representatives (SDRs) to reach full performance, accelerating this journey from 8-9 months to approximately 14 weeks.

This is an opportunity to shape a developing training function and contribute to a wider cultural transformation in a business investing heavily in its people, capability, and long-term growth.

The Role

This role is focused on developing and delivering structured coaching and training to new SDR employees, ensuring they achieve performance targets quickly and sustainably.

You will work within an established Sales Academy framework, using existing tools and content, while also contributing to the design and delivery of high-quality training materials.

Key Responsibilities

• Own the end-to-end development journey of SDR's, from onboarding through to graduation
• Reduce ramp time to performance from 8-9 months to 14 weeks
• Coach SDRs on:
  • Lead generation quality
  • Customer fit and qualification
  • Compliant selling practices
  • Core sales behaviours
• Deliver structured workshops and training sessions
• Develop and refine training materials and coaching frameworks
• Embed coaching best practice across the Sales Academy
• Contribute to future management and leadership development programmes
• Build strong relationships with stakeholders across the business

What Success Looks Like

• New SDRs reaching target performance within 14 weeks
• Improved quality, compliance, and overall sales effectiveness
• Consistent, repeatable training frameworks and workshop delivery
• A recognised, high-performing Sales Academy
• Foundations established for broader leadership development

Ideal Candidate Profile

Experience

• Background in a structured sales training or learning & development environment
• Formal training or coaching qualifications (preferred)
• Ideally experience developing SDR/BDR populations within:
  • SaaS
  • Tech
  • B2B sales
  • Energy / Utilities
• Experience delivering workshops and training content independently
• Exposure to management or leadership development programmes (desirable)

Personal Attributes

• Professional, polished, and credible
• Energetic and able to thrive in a fast-paced environment
• Highly engaging with strong communication skills
• Passionate about coaching and developing others
• Adaptable across different personality types and seniority levels
• Self-sufficient in designing and delivering training content

Working Environment

• Fast-paced, high-energy outbound contact centre
• Entrepreneurial and rapidly evolving
• Strong focus on performance, pace, and accountability
• Opportunity to influence and shape a developing function

Benefits – do these need to be on spec?

• Up to 40 days of annual leave – 24 days plus Bank holidays, birthday off and December shut down (gifted leave)

• Option to buy/sell holidays
• Pension (3% employer contribution)
• Healthcare support (optical, dental, hearing, cancer support)
• Salary sacrifice car scheme (eligibility-based)

Additional Notes

This role is best suited to candidates who have worked within professional, structured training environments rather than those who have developed coaching experience informally on the sales floor.

The successful candidate will be someone who thrives in a high-growth environment and is motivated by the opportunity to make a measurable impact.

CCA Recruitment Group is an employment agency with a legitimate interest in providing work finding services. Please be advised that by submitting your CV to CCA Recruitment Group, directly or via any of our job advertisement platforms, and all telephone calls may be recorded for training and auditing purposes, your personal data will be held on our secure internal CRM system indefinitely. The personal data contained therein will not be shared with any third parties without your express consent. As an individual, you have the right to withdraw consent at any time. Following a period of 10 years inactivity your CV will be deleted permanently from our database.