Harnham - Data & Analytics Recruitment
Senior CRM Manager
£55,000 – £75,000
Livingston, Scotland or London (2 days a week on-site)
An exciting opportunity has arisen for a Senior CRM & Loyalty Manager to lead customer engagement, loyalty strategy, and lifecycle marketing for a well-established consumer brand. This is a high-impact leadership role where you will shape CRM strategy, drive customer retention, and influence the future direction of loyalty and personalisation initiatives. You will also have the opportunity to lead a small team while working closely with stakeholders across marketing, technology, analytics, and digital functions.
THE COMPANY
They are a highly recognised omnichannel consumer business with a strong customer focus and a significant investment in digital transformation. Operating across both physical and online channels, they are committed to delivering exceptional customer experiences through data-driven marketing and technology. Their CRM function plays a central role in customer growth, retention, and loyalty, making this a visible and commercially important position. As they continue to evolve their customer engagement capabilities, they are investing heavily in personalisation, automation, and CRM innovation.
THE ROLE
As a Senior CRM Analyst you will own and shape the CRM and loyalty strategy for a leading omnichannel consumer brand, driving customer engagement, retention, personalisation, and CRM transformation in a high-impact leadership role.
Specifically, you can expect to be involved in the following:
- Own and develop the loyalty programme strategy, driving customer engagement and retention
- Define and execute CRM and loyalty initiatives in partnership with senior leadership
- Lead customer lifecycle marketing programmes and automated customer journeys
- Deliver CRM activity across email, web, mobile, and in-store touchpoints
- Analyse campaign performance and customer behaviour to provide actionable recommendations
- Drive CRM transformation projects from requirements gathering through to implementation
- Collaborate with analytics, technology, ecommerce, and marketing teams to improve customer experiences
- Lead, mentor, and develop a small CRM team
SKILLS AND EXPERIENCE
The successful Senior CRM Manager will have the following skills and experience:
- Strong commercial experience in CRM, customer lifecycle marketing, and loyalty strategy
- Experience working within retail, ecommerce, consumer, or customer-focused environments
- Hands-on experience with CRM platforms and marketing automation technologies
- Strong knowledge of Salesforce Marketing Cloud or similar CRM technologies
- Proven experience owning or significantly contributing to loyalty programme development
- Excellent stakeholder management and cross-functional collaboration skills
- Strong analytical mindset with the ability to translate insight into business action
BENEFITS
The successful Senior CRM Manager will receive the following benefits:
- Salary between £55,000 – £75,000 – depending on experience
HOW TO APPLY
Please register your interest by sending your resume to Majid Latif via the Apply link on this page.
To apply for this job please visit www.reed.co.uk.
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