Store Manager

To maximise the controllable profit potential of the store by ensuring a high standard of leadership, sales techniques, a balanced score card of KPIs and delivery of the highest level of service to the customer at every stage of their journey.

Reports to: Regional Manager

Key Accountabilities:

To achieve targets and maximise the controllable profit performance of the store in the short and medium term

Customer Experience – To ensure all team members provide market leading customer service via listening and engagement at every stage of the customers journey and lifetime with the brand both for new and existing.

Costs & Profitability – Control branch costs to the agreed and most effective level. Maximise margin by managing mark-down, discounts, stock loss and targeted selling.

Leadership Skills – To effectively lead and develop the team within the store ensuring a multi-channel mindset that endeavours to make every sale. Through coaching, constantly develop the team in line with short- and medium-term objectives. After analysis of the stores KPIs communicates regularly with Regional Manager and Head Office as necessary.

Build and maintain positive relationship with Centre management.

Sales through KPI's – To ensure store and personal KPI's are in line with company objectives.

Create a team culture where living the components of sales (ATV, UPT, Conversion, Category performance)' in the moment' becomes an everyday habit.

Recruit, develop and retain a talented and diverse team – Recruit to the agreed contracted rota.

Ensure the team are flexible, on brand, diverse and always styled perfectly

Team management – Monitoring employee behaviour, approach, and presentation to make sure they are a positive reflection of the Cultural values.

Discussing and dealing with any in-store employee issues with the Regional Manager.

Delegation – Delegating tasks to employees such as cleaning, stocking, customer support, or working the cash till.

Visually deliver the SD brand – To ensure store and personal KPI's are in line with company objectives. Create a team culture where living the components of sales (ATV, UPT, Conversion, Category performance)' in the moment' becomes an everyday habit.

Product Knowledge and tailoring – Demonstrates a high in-depth standard of product knowledge, a good understanding of the different styles and fit of our product and tailoring skills throughout the team.

Formal hire (where appropriate) – To measure, fit and deliver on time to the customers order our formal hire garments, attending to any adjustments and ensuring that all charges are recovered.

To actively promote the offer and attend Bridal Fayres in order to grow the business locally for your store.

Custom made and Made to Measure (where appropriate) – To measure, fit and balance our made to measure garments, attending to any tailoring adjustments, and ensuring that all charges are recovered. To actively promote the offer to grow the business locally for the store.

External Opportunities – To explore all marketing and sales opportunities both by reviewing local activity and competitor: web, e-mail and social media activity with a comparison to our own.

Data Protection and capture – To ensure all legal and company Data Protection requirements are met. Maximise both the quantity and quality of the customer data captured instore.

Health & Safety – Ensure Store and Centre Health and Safety requirements are met at all times and communicate with Head office departments and Regional Manager.

Administration – Attend to all administrative duties accurately and to the time scale laid down.

Stock Procedures – Manage the stock effectively by following all stock control procedures ensuring the most accurate book stock record

Communication – Communicating with customers, HO employees, the company, senior employees, employees at other stores, etc. in person, over the phone, and by email

Dealing with complaints – Respond to customer complaints and concerns in a professional manner.

BH36410